The power of signature IPs: A new way for B2B brands to reach decision-makers

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The Economic Times daily newspaper is available online now. Read Today's Paper The power of signature IPs: A new way for B2B brands to reach decision-makersET SpecialLast Updated: Nov 03, 2026, 07:00:00 AM ISTSynopsis

Learn how signature IPs, including industry summits, executive programmes, awards and exposure, help B2B brands to engage key decision-makers, deepen industry relationships and open up new business opportunities by connecting with the right audience through targeted, business-focused platforms.

For B2B businesses, marketing is not just about reaching a larger audience. But also about connecting with the right decision-makers. Business requires platforms that generate qualified leads, build industry relationships, and open doors to new opportunities. Every business is aligned with specific business goals and requires a target audience.

The ET Partner With US provides a high-impact signature platform that supports these objectives. From industry summits and executive programmes to awards, expos and business forums, these platforms provide brands with opportunities to engage with business leaders, CXOs, founders, investors and other relevant stakeholders.

Summits and forums

The Future of Knowledge Work Summit aims on AI and enterprise transformation, providing a platform to technology leaders and CXOs to discuss the changing nature of work. The ET Business Growth Summit becomes the bridge for founders, business owners and policymakers to explore business expansion and growth opportunities.

Also Read: Building B2B authority: How brands win the trust of key decision-makers

Executive programmes and retreats

TheFounders’ Growth Retreatoffers new enterprises opportunities for networking and business development through cruise-based exploration. The High-Performance Leadership Programme helps people with leadership development, with a curriculum that includes academic expertise and global perspectives, including contributions from London School of Economics (LSE) faculty.

Live Events

Expos and financial summits

The ET Wealth Expo brings together investors, wealth managers, family offices and tax &legal experts to discuss investment strategies, retirement planning and succession. Alpha Wealth Summit 2.0 gives a platform for private networking and discussion on focused topics such as private credit, global investing and GIFT City.

Awards and recognition

TheET Most Innovative AI Product Awards and ET AI Awards honour innovation and developments in artificial intelligence. The ET HR Excellence Awards spotlight workplace practices and leadership, while the ET Product of the Year Awards applaud consumer and enterprise innovations. These programmes offer brands opportunities to showcase their work and build visibility within relevant industry segments.

Community and wellness

The Times Internet Half Marathon connects people and runners across major Indian cities, with race categories including 3K, 5K, 10K and 21K. For brands looking to engage with fitness-conscious consumers and local communities, such events offer a different route to audience engagement.

Amplifying B2B visibility and leadership

With a legacy of more than 65 years, The ET Partner With Us offers brands the opportunity to participate and explore business-focused platforms and engage with relevant audiences.

ET Partner With US platforms offer B2B companies a platform across technology, financial services, consulting, professional services, and enterprise solutions.

Finding the right platform starts with identifying your business goals and the audience you want to reach.

Explore ET Partner With Us
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